Forex trading can be intimidating for beginners. The client needed a way to simplify complex strategies into clear, digestible lessons that would attract both new and intermediate traders.
The Forex space is crowded with low-quality or misleading content. Building trust and positioning Jankev FX as a reliable educational resource was crucial.
Most trading eBooks use generic templates and dull visuals. The goal was to design a premium look that communicates expertise and professionalism.
The client wanted the eBook to act as a lead magnet — driving traffic and converting visitors into newsletter subscribers or course buyers.
We developed a modern, minimalist brand identity using a dark theme with accent tones of gold and teal to represent financial confidence and clarity.
The eBook was designed with clean typography, strong visual hierarchy, and clear chapter segmentation. Charts and infographics were added to simplify trading concepts and enhance understanding.
A high-conversion landing page was built to promote the eBook — featuring a concise headline, testimonials, and an email opt-in form integrated with a marketing automation platform.
