At the start of the project, Restoran Favela lacked a cohesive design system, which made their brand feel disjointed and less memorable across physical touchpoints.
The original menu was difficult to navigate, with no clear grouping of items, inconsistent typography, and a lack of hierarchy—leading to confusion and slower decision-making for customers.
There were no printed materials such as takeaway menus, flyers, or posters available, limiting the restaurant’s ability to market its services outside of the dining area or reach a broader local audience.
Without branded table displays, visual cues, or digital options like QR codes, the restaurant had few ways to encourage customer interaction or extend the brand experience beyond the immediate meal.
We developed a new menu layout that emphasized clarity and readability, using strong visual hierarchy, grouped categories, and branded design elements that aligned with the restaurant's bold street food concept.
Our design team produced a complete suite of print collateral—including dine-in menus, table tents, promotional flyers, and posters—ensuring visual consistency across all in-store and marketing materials.
We designed vibrant, branded flyers for local distribution, featuring promotional offers and key dishes—helping the restaurant generate local buzz and attract foot traffic from nearby neighborhoods.
We introduced a custom color palette, typography system, and graphic elements that together established a recognizable and energetic visual identity, one that matched the restaurant’s streetwise, fast-paced personality.
