From Clicks to Customers: My1Choice’s Digital Transformation Story

Category

Design & Development

Client

My1Choice

Start Date

2025

Designer

NodaGroup

Brand overview

My1Choice.co.uk is a trusted provider of home renovation, repair, and maintenance services based in High Wycombe, UK. With over 15 years of experience, the company has improved and renovated more than 100 homes, delivering exceptional quality and lasting result.

Branding and identity

Websites and digital platforms

Websites and digital platforms

Content strategy for social media

The Challenge

The company's online presence was minimal, making it difficult for potential clients to discover their services.

The existing website lacked modern design elements and was not optimized for user experience, leading to high bounce rates.

There was no streamlined process for capturing and managing client inquiries, resulting in missed opportunities.

Potential clients had limited access to visual examples of completed projects, affecting trust and conversion rates.

The Solutions

 Developed a modern, responsive website that reflects the brand's professionalism and showcases services effectively.

Implemented on-page and off-page SEO strategies to improve search engine rankings and increase organic traffic.

Added user-friendly contact forms and call-to-action buttons to facilitate easy inquiries and improve lead management.

Added user-friendly contact forms and call-to-action buttons to facilitate easy inquiries and improve lead management.

Highlighted positive client reviews to reinforce the company's reputation for quality and reliability.

The Results

Metric

Before

After

1,920/month (+60%)
Organic Traffic
~1,200/month
225/month (+50%)
Lead Form Submissions
150/month
175/month (+35%)
Service Inquiries
130/month
Elevated (modern design, testimonials, real project photos)
Trust and Brand Perception
Moderate